Hey there, if you haven’t caught on my name is Josh and I am the guy who started Scale A Dollar.
I am here to help you learn how to make more online. It is as simple as that.
Now, going about explaining that leads me to two questions:
- Where should we start?
- What is up with the catchy and somewhat weird blog names?
Question 1: Yes, that beautiful lady is my wife and yes, I am still amazed every day I land her too. We actually have a baby boy and a chocolate lab who really likes to eat chocolate 💩 (like $4,300 vet bill amount); more on both of them later.
Question 2: Believe it or not, this wasn’t my first blog with an interesting name; that trophy goes to my O.G. blog – Money Life Wax which I built, SCALED, and sold from 2017 to 2021.
I figured the best way to help you understand who I am, what I stand for, and why Scale A Dollar can help you might be with a little timeline 😎
If you want to go directly to some of the best articles and skip this timeline/story/mission stuff, you should start here:
- Best Side Hustles to Start as A Newbie
- How to Start a Profitable Blog in 2022
- Business Ideas to Scale in 2022
- The 1,2,3, Business Method << Coming Soon
Timeline of Scale A Dollar & 7 Lessons
Below is a little about myself, but more importantly, six lessons when it comes to starting an online company you will really take a lot from. Enjoy!
The long story short is I was born in the late 1980s; I am a millennial, I went to WVU and graduated with a teaching degree in 2009, and my passion was always to coach kids.
The longer version is I was hustling in elementary school, and I always seemed to have an entrepreneurial spirit. You could find me selling hotdogs on the street corner of Compton… Road!
Seriously, it was Compton Road. It just happens to be in Virginia. I was always selling things in class to friends and finding ways to work outside with a neighbor for a few dollars.
From there, things escalated to my door-to-door coupon sales approach that actually got me in hot water with my mother after I took a stack of free coupon calendars and peddled them door to door at age 8.
By high school, I was working two jobs not because I had to but because I wanted to. If there was an opportunity for overtime, I raised my hand. If someone had something valuable (to me) and they were tossing it, I would flip it.
During my college years, I was very much so focused on typical college behavior and getting good grades, but I was also the guy who had a knack for making things happen when it came to finding ways to make money…
No, I was not a drug dealer or anything like that, but I was always figuring out ways to hustle, from doing papers for others to selling used textbooks. All this to say, I was very ambitious, very outward, and very much so a lover of making extra money… which leads to this first lesson below:
Lesson One: On your business/hustle/entrprenuial journey you can’t be afraid to just TRY NEW THINGS and see what you can learn. Every time you talk to someone, do something, get your hands dirty you LEARN as cliche as that may be. Remember something is a cliche because its true.
After college was an interesting time.
By all accords, I was doing everything I wanted to when it came to my career. I did the go to school, work hard, get good grades, land a job, and also get a Master’s degree all by 2012.
However, 2012 was also one of the BEST and WORST years of my life…
I met my eventual wife in October of 2012, but it happened to be a month after my mom passed away at age 51 from cancer.
During this time, I was able to manage professionally, becoming the coach of the year for a high school as a wrestling coach and football assistant coach (I have always had a knack for helping/coaching others), but there was something missing.
I thought moving from being a teacher/coach to an Athletic Director role would do the trick, but I quickly realized after two years in that role working 60 hours a week for a salary – even if the job was COOL – was not what I wanted to do for 30+ years.
By 2016, we were married, but my wife happened to have her Doctorate in Physical Therapy… accompanied by $300,000 of student loans.
The loss of my mom in 2012, the overworking and burnout from 2014-to 2016, and the six-figure student loan problem meant we had to do something differently.
So in 2015, I started a small landscaping side hustle business and also an e-commerce business, both of which I really just played around with. However, the seeds were planted…
Lesson Two: You need a big reason WHY you want to make more money and grow a business. It might sound cool to your friends that you’re getting into [insert] one of the following:
- Real estate
However, the truth is if you don’t KNOW WHY you are going to take matters into your hand and create something of your own chances are when it gets a little hard you will quit. The honeymoon phase can end quickly and you will need to stay steady by knowing WHY you started in the first place.
My why was established:
- We needed to get out of student loan debt ASAP
- We needed more time to start a family
- We didn’t want to experience another family loss and live with regret
Those were THREE huge reasons as to why I started the first blog that I alluded to earlier – Money Life Wax.
I started, which is a big deal, but I made the classic mistake of thinking I would be an overnight success without any knowledge of building a website, blogging, SEO, marketing, graphics, keyword research, and so on.
This is the newbie mistake ALL new online business owners make:
- They have massive amounts of optimism
- They hit a little negative or realize their idea won’t necessarily be easy
- Doubt creeps in
- If you push forward, you will probably learn, then earn. Or, in some cases, you might give up
Money Life Wax started off rough; I had no clue what to do; I did manage to make $20 with an affiliate in month two, but most importantly, I did not quit, which leads to this huge lesson:
Lesson Three: Whatever you set out to do will most likely suck… at first. You will make a lot of mistakes, you will become frustrated at times, and you will think you don’t have what it takes. This is where you HAVE to be really careful and AWARE of all of this – you have to push through the pain point.
This graphic shows it all – you will have uninformed optimism and the more action you take you will start to have informed pessimism – the honey moon phase will end. Ultimately, you will need to break through the valley of despair to reach SUCCESS!
Ok, so I shared how I started my first blog, and I forgot to mention some of the mistakes:
- My domain was Money, Life, & The Whole Ball of Wax
- I used Wix instead of a self-hosted blog with WordPress
- I spent 48 hours transferring blog posts and editing them in Elementor, only to learn that it was all wrong
- I had to call someone to get help with setting up a web menu
- I got attacked by a feminist group on Twitter about the title of an article (not kidding)
All this to say, somehow, I managed to make it to 2018, and the reason 2018 is noteworthy is that that is when I decided I had learned enough blogging to start a digital marketing company to not only house my blog but also offer “Blogging Marketing Services” to small business owners.
Lesson Four: Taking that first step to start your journey is VITAL because you will often find something else on your journey that will help you make money. It is the rabbit hole of entrepreneurship! Always take the rabbit hole and utilize learned skills in one area to help you in another!
At the beginning of 2019, after slugging along with my blog (slogging), it quickly became a hobby, and I lost my solo digital marketing client. Needless to say, I wasn’t making ANY money with my efforts at this point.
I was becoming more than discouraged. I had worked two years on my blog, and I felt like I had accomplished very little, spun my wheels, and really didn’t know much.
I then took an SEO course that would revolutionize things.
In the SEO (search engine optimization) course, I learned how to write better articles that were highly optimized and would rank higher on search engines (primarily Google).
That and marketing like crazy with HARO helped me with some huge PR wins, and I wound up having article features and blurbs in Huffington Post, Business Insider, Forbes, Yahoo Finance, Market Watch, Discover, and several more.
Personal Goal = Featured on Forbes, Fox Business, NY Times, and maybe a few others.
I started focusing on taking more DELIBERATE action instead of blind massive action. I started hearing to create results, 80% of your blog will be marketing, 20% everything else.
In addition to marketing my blog better, I helped a friend build his website, and I landed him as a marketing client.
All the hard work writing actually started to pay off because people were all of a sudden asking for freelance writing help. Just an extra $500 was a big win. The more deliberate action I took, the better the results!
The COVID19 Pandemic was not friendly, and I wish it never happened. However, I made the most of it and the flexibility to work remotely as a teacher.
The first thing I did was set my alarm for 7:00 AM every day. With work in flux, I was a bit scared about the future and decided to double down on my marketing and blogging efforts.
My blog had grown quite a bit towards the end of 2019, and after joining a paid blogging group, things were heating up. I went from one digital marketing client to three right before March 13th, 20220 (when the world shut down).
The MLW blog income tripled, and freelance writing gigs were taking off all at the right time. However, I realized most of this newfound success in digital marketing & blogging was not “Overnight.”
If you’re unfamiliar with the concept of marginal gains, it’s essentially the improving 1% daily theory.
Typically, when you are very deliberate, consistent, and committed to something you should expect to see an exponential-like result in 2-3 years. This is exactly what happened with my former blog and my marketing company.
After months of inconsistent growth and income, it was like I finally hit a stride, and results were starting to pour in. This leads to lesson six in our story of entrepreneurship and business growth:
If 2020 was a great year for online business ownership, 2021 was even better! The short and sweet highlights version of 2021 included:
- Birth of first son in June 2021! 😎
- Surpassed career income with all part-time endeavors (hit six-figure mark for the first time)
- Averaged $6,000 to $10,000 per month with online business income
- The largest month was over $30,000
- Sold Money Life Wax in December of 2021
Ok, so who really gives a crap, right??
You could care less about the highlights or the great things that happened for me in 2021, and I can actually relate. I remember reading “Blog Income Reports” from other bloggers and felt like throwing up.
Not that I was jealous, but I honestly wanted to know HOW to make it happen for me. Here is what I will say in lesson seven that helped me so much in 2021 – I learned how to scale.
Here we are. Today, you are currently reading the about page on Scale A Dollar!
The goal for Scale A Dollar is simple:
- Soft launch in early 2022
- Splash launch May-June 2022 (selling home may push this date back some)
- Produce HIGH-QUALITY business content every month (8 posts a month) for two years
- Build a strong back-link profile for content
- Include video content for year two
- Help 100 people launch a business in the first 24 months
- Year 3-4 expand email list to 50,000 and produce the first course
- Year 5 – focus 100% on blogging (take that for what it is worth)!
I think having blog growth goals is great, but you also need to have a purpose at the end of the day. I would love to help 100 people start their first company and have success!
But if you want to know what I am truly about, this picture says it all:
I want to create time and options for my family. It is really that simple. And I want others to experience the same! Come join us on the journey!